BlackBerry will pre-install BMM on Android devices. Terrible move, I say:
I came across one of those exciting stories about a new way some tech company is gonna use to get new users. This time it’s BlackBerry making the move.
“BlackBerry announced today that BBM will soon come pre-installed on a number of Android devices in Africa, India, Indonesia, Latin America and the Middle East starting next month. Devices from Brightstar, Micromax, Spice and others will have BBM pre-installed out of the box.“
Many people called it a great move but I call it a horrible move and this is why:
Google Plus and Google Hangouts. Google’s Android crossed 1 billion activations back in September. If I am not mistaken, that’s more than 1 billion gmail accounts. These accounts are by default Google Plus accounts. How many Android users around you are more activate on Google Plus than they are on Facebook, Twitter, Instagram or something else?
Samsung’s pre-installed apps on Galaxy phones e.g chatON and Samsung MMM. MMM got horrible ratings in Play Store and yet it couldn’t be uninstalled on some phones. ChatON is doing good but can’t be ranked withWhatsApp, Viber, Line, Skype or Facebook Messenger. Yet ChatON has the early advantage of being preinstalled.
I could go on with preinstalled software like Internet Explorer browser vs Google Chrome vs FireFox or Opera browser but that would take up more space to explain just a little concept. People do not love things because they are readily available. People love things because everyone else is crazy about them and those things are good (not necessary the best however). That is our social world.
Sometime back Facebook started with a simple but good product and made some users hooked and happy. These users recruited other people and a few years down the road, we have lots of Facebook addicts. Many people on Facebook don’t want to use it, look at the anti-Facebook reviews and negative ratings for Facebook apps. But guess what; every other person you know is using Facebook so you end up using it anyway. I installed BBM and tried it out but forgot about it because everyone I know decided to continue talking with me via WhatsApp, Viber or Facebook.
BlackBerry could make BBM more popular by means of persuasion rather than “brute force” like it plans to do. First make a good product, then build a group of loyal users and they’ll get you more users. The rest I leave it to you to figure out.